Why Smart Singles Are Turning to Matchmakers (Instead of Swiping Their Lives Away)



After being single for a while, it’s easy to start believing the right person just isn’t coming. But here’s the truth: just like in business, love rewards those who take action.


Successful entrepreneurs and professionals don’t hesitate to hire help in other areas of their lives. They bring in a realtor when buying property. They invest in a coach when leveling up in business. So why wouldn’t they bring in a matchmaker when it’s time to find love?




Dating Is Not a Numbers Game

Contrary to what online dating apps want you to believe, swiping through endless profiles doesn’t bring you closer to finding “the one.” Quantity doesn’t equal quality.


That’s why more busy professionals are realizing online dating isn’t built for them. Between misleading profiles, mixed intentions, and time wasted on dead-end conversations, apps often feel like a full-time job—without the payoff.



A study published in Computers in Human Behavior (2023) found that marriages that begin via online dating report less satisfaction and stability than those that met offline (including being introduced through friends / in social settings). 


Another study (involving 923 married couples) found that those who met their spouses online had lower rates of stability and satisfaction compared with those who met in person (via friends, work, etc.). 


Think about it: a dating site’s algorithm can match people based on hobbies, but that’s basically like walking into a virtual bar where everyone happens to like the same music. Sure, it’s a start, but it says nothing about true compatibility. And worse—algorithms can’t spot dishonesty. If someone isn’t being truthful, the computer has no idea.






Matchmaking = A Warm Introduction

A Scientific American article cites a study showing that about 68% of people met their spouses via an introduction, compared with 32% who met their partner by “self-introduction.

Here’s where matchmaking shines: it’s like receiving a warm introduction from a trusted business associate. Instead of walking blind into a room full of strangers, you’re meeting someone who has already been vetted, screened, and is genuinely interested in a serious relationship.


A professional matchmaker takes time to understand you—your past experiences, your values, your goals—and then hand-selects potential matches who actually align with what you’re looking for. They cut through the sugarcoating, the half-truths, and the “too good to be true” profiles.




In other words: they do the heavy lifting so you can focus on making a real connection.




You’re Never Alone in the Process

Re-entering the dating world can feel like walking into uncharted territory. Do you text back now or later? Should you ask that question yet? Was that comment a red flag or just nerves?


While friends might offer advice here and there, a matchmaker is dedicated to you and your love life. They’re there to guide you through every step, give feedback, and help you stick to your standards so you don’t settle for less than you deserve.


It’s the difference between cold calling and being introduced through a warm referral. With a matchmaker, you already know the other person is open, invested, and just as interested in meeting as you are. The awkward guessing game? Gone.





Privacy Matters

For entrepreneurs and professionals, privacy is priceless. Apps require you to put your personal details online for the world to see. A matchmaker, on the other hand, prioritizes confidentiality. Many even use nondisclosure agreements so that your personal life stays exactly that—personal.




Matchmakers Are Serendipity-Makers

At the end of the day, matchmakers aren’t selling you on casual flings or endless swiping. Their only goal is to help you find the lasting love you’ve been waiting for. They have the eye, the intuition, and the experience to see who belongs together—and who doesn’t.


They remove the stress, the uncertainty, and the wasted time, giving you something far more valuable: the chance to meet someone who’s genuinely aligned with your values, goals, and future.




The Bottom Line

If you’re serious about finding love, don’t leave it up to luck—or worse, an algorithm. Hire a matchmaker. Think of it as the most important investment you’ll ever make—because unlike a business deal, this one’s about building your happily ever after.


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