Why Some Believe E. Bernard Jordan, CTV, and Larry are no longer friends - YouTube Cracks Down And Refuses To Pay For AI Or Recycled Content - A Major Shift for Creators

 

YouTube is rolling out one of its biggest changes yet to how creators can make money on the platform—and it’s causing quite a stir. In an official update, YouTube announced new rules that will tighten what counts as “original” and “authentic” content for the YouTube Partner Program (YPP), which allows creators to e
arn ad revenue from their videos.

Under the new guidelines, YouTube will have broader power to demonetize or even remove videos that are considered mass-produced, repetitive, or inauthentic. That includes AI-generated videos, recycled clips, and some reaction content that doesn’t add meaningful commentary or creativity. YouTube says this move is meant to keep the platform focused on high-quality, original content.

For thousands of channels, this could mean losing their main source of income overnight. Many creators, especially those who rely on AI tools or reaction-style videos, are now scrambling to adjust their content before the new policy kicks in.

Some people are already connecting this change to recent fallouts in the YouTube world. Is this why Bishop Bernard, CTV, and Larry are no longer friends? While there’s no official word on their split, some speculate that monetization issues, competition, and accusations of “fake” content may have fueled tensions between creators.

Whether you agree with YouTube’s stricter policies or not, one thing is clear: the days of low-effort, AI-churned content cashing in on ad revenue are numbered.

Question for Readers:
Do you agree with YouTube’s new rules? Should creators lose revenue for AI or reused content? Drop your thoughts below!